Top Creative Marketing Ideas For A Small Business
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Top Creative Marketing Ideas For A Small Business
If you have a small business all set and ready, the next step is to promote it so you can amass an audience. Marketing will help you sell your products and create awareness about your services. You will need creative marketing ideas to help your business stand out from the competition.
Large businesses have a greater marketing budget which they can use to run huge advertisement campaigns but what about small businesses? Even social media offers more limelight to brands.
The good news is that small businesses can stand out by using creative marketing ideas. Today, we shall look at what these are in great detail.
Top Small Business Marketing Ideas
1. Use UGC On Social Media
One of the best ways to make use of social media is to make use of UGC (User-Generated Content). 79% of shoppers agree that user content influences their buying decisions positively as it comes across as less biased than branded content.
You can share testimonials of your products and feedback/customer reviews via photos or videos. Review your brand name or another relevant hashtag often to see what people have shared about your business.
Your goal should be to build a library of top-notch UGC that is highly convincing. Also, make sure to ask permission from the original poster before deciding to repost any piece of content.
2. Host Giveaways And Competitions
All social media platforms are overflowing with brands and businesses. 92% of organizations use TikTok, Facebook, X, or Instagram to establish an online presence. You, too, can become a part of this group by hosting social media competitions and giveaways.
The audience loves free stuff so you can give a product or service away for free in exchange for social media engagement. Get your followers to tag a friend, comment, like, and share to get the most out of a giveaway. You can allow a bonus entry if a user shares your post to their story.
While you may have to give away expensive products or services for free, it can save you thousands of dollars spent on marketing campaigns. The best part is that you get to decide the rules and can decide upon the value of the prize.
If you are up for it, you can also contact another influencer or brand for a partnership. You can tap into an influencer’s audience as they will likely listen to what the influencer says and trust their opinions and recommendations. An influencer can also help you present your products interactively and engagingly, which helps boost revenue and increases brand awareness.
3. Stay On Top Of The Latest Trends
Trends fuel and back up social media. If you can uncover trends before everyone else jumps on the bandwagon, you can truly stand out. You can do this by:
- Reading forum discussions
- Asking your customers
- Celebrating annual events
- Running a competitive analyzation
4. Create Video Tutorials
Videos have long been a loved form of sharing content on social media. Apps like TikTok and Instagram owe most of their success to reels and videos. You can make videos or tutorials for your brand’s product or services using any free video application you like. You can post:
- Behind-the-scenes
- Customer reviews
- Tutorials on how to use your product
- Live streams with influencers including FAQ segments
5. Establish Partnerships
Partnerships with competitors in your target market is a great idea, given that your products do not fully compete against each other. If you sell jewelry, for example, you can partner with someone that sells ladies’ shoes or handbags. This will allow you to run a co-marketing campaign where you depend on each other’s audience to grow.
You can:
- Offer discounts to your partner’s email list
- Become a guest on the partner’s podcast
- Host a webinar
- Shout each other out
- Halve pop-up shop fees
Co-marketing not only allows you to give and get support from other small businesses and take advantage of each other’s customer base, but it is also mostly free, unlike influencer marketing where they will charge you for every sponsored post.
6. Work Around Customer Feedback
Your existing customer base are your true friends. This audience knows your current marketing strategy and chooses to buy from you because they were influenced. Therefore, using them as a beginning point for new marketing ideas is a great tactic.
Conduct surveys, and ask your customers to fill out forms so that you can find out what they have to say about your products, how they discovered you, and what convinced them to buy. Once you have sufficient insights, you can use this information to design social media posts, landing pages, and product descriptions. Use positive feedback and customer testimonials to influence others.
7. Create SEO Optimized Content
SEO is a straightforward tactic that promises guaranteed results but takes a longer time to bear fruit. However, if you lay the foundation early enough, it will ensure success at the correct time.
SEO (Search Engine Optimization) allows you to optimize your online store or website, so it is recommended as a search result to those actively searching for a solution to a pain point, information, or entertainment.
When you combine SEO with content marketing to produce blog posts that target lower-volume keywords, you are bound to succeed in creating product awareness. Such keywords lead to minimal competition and are perfect when combined with:
- A solution to a pain point
- Guest post for a famous publication
- Customer testimonials
8. Send Emails With Discounts And Coupons
All small businesses must build an email list. Brands on social media are always at risk due to ever-changing algorithms. Due to this, email marketing and SMS remain a direct form of communication and relationship-building strategy with customers.
Make sure to coax customers into giving their phone numbers or email addresses by creating an irresistible sign-up campaign. Most shoppers are easily attracted by discount codes and coupons.
81% of buyers love emails with special offers, and 24% of these spend more than an average shopper. Your strategy need not be too complex. Create an email with a pop-up offering a discount code in exchange for an email subscription. Follow up with an email with the coupon and best sellers.
Summary
Small business marketing does not have to be expensive. The low-cost and free marketing ideas above can help make a huge difference. Make sure to test these out before you start spending on paid advertisements.
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