A logo is so much more than a little symbol that your company show off or puts on products. A logo helps to define and develop your company’s brand, differentiate you from other competitors, tell your story, and lets consumers know what you stand for. When customers come across a new brand, the logo is typically one of the first things they notice and they have already formed an opinion about the company in seconds! Having a professional logo design for your business will inform consumers that you are trustworthy and provide a quality service or product.
There are 5 main types of logos (Wordmark, Pictorial, Abstract, Emblem and Combination) Each type of logo can deliver a very bold statement and hold lots of meaning. My personal favourite is the Combination. Take a look at the logo examples below: