Logo Design & Brand Identity

Design Your Business Logo With MC Web Studio

A logo is so much more than a little symbol that your company show off or puts on products. A logo helps to define and develop  your company’s  brand, differentiate you from other competitors, tell your story, and lets consumers know what you stand for. When customers come across a new brand, the logo is typically one of the first things they notice and they have already formed an opinion about the company in seconds! Having a professional logo design for your business will inform consumers that you are trustworthy and provide a quality service or product.

There are 5  main types of logos (Wordmark, Pictorial, Abstract, Emblem and Combination) Each type of logo can deliver a very bold statement and hold lots of meaning. My personal favourite is the Combination. Take a look at the logo examples below:

A cartoon man designing logos at a desk.
The Netflix logo in a bright red color
Wordmark
The Adidas Logo all black in colour.
Combination
The Cadillac shield logo. The logo is shield shaped and is silver, red, black, gold, and blue in colour.
Emblem
The Apple Logo and it is silver in colour.
Pictoral
Pepsi Icon Logo. The logo is circular and red, white, and blue in colour.
Abstract

CREATE A NEW LOGO DESIGN

LOGOS DESIGNED BY MC WEB STUDIO

THE WAY I DESIGN LOGOS + GRAPHICS

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 when an unknown printer took a galley of type and scrambled it to make 

Web design font. The letter

CHOOSING THE PERFECT FONT

When it comes to choosing a font for your logo or graphic, you want something that is different and pops out!

and blue lines.

BRIGHT AND BOLD COLOURS

Choosing the best colours for your logo can be difficult. Trying to decide what matches up and compliments the other parts of the

A two-tone red circle with a play button in the centre.

Creating a great graphic

Creating a great graphic is a combination of creativity, fonts, great colours and putting them all together.

Different Colours Will Attract Different Customers

Having a powerful colour scheme (colours that work great together) can help your logo or branding stand out and be more memorable for those who see it. A  logo which is well thought out with a unique design and the right colour combination will be the one that customers gravitate towards and  leave the best first impression. Now if you are trying to attract a specific type of customer, here are some examples of what certain colours represent and how they affect the decision making process of customers. Hubspot has a very interesting article on this topic. —-> Read about it here

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