Logo Design & Brand Identity
Design Your Business Logo With MC Web Studio
A logo is so much more than a little symbol that your company show off or puts on products. A logo helps to define and develop your company’s brand, differentiate you from other competitors, tell your story, and lets consumers know what you stand for. When customers come across a new brand, the logo is typically one of the first things they notice and they have already formed an opinion about the company in seconds! Having a professional logo design for your business will inform consumers that you are trustworthy and provide a quality service or product.
There are 5 main types of logos (Wordmark, Pictorial, Abstract, Emblem and Combination) Each type of logo can deliver a very bold statement and hold lots of meaning. My personal favourite is the Combination. Take a look at the logo examples below:
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LOGOS DESIGNED BY MC WEB STUDIO
THE WAY I DESIGN LOGOS + GRAPHICS
CHOOSING THE PERFECT FONT
When it comes to choosing a font for your logo or graphic, you want something that is different and pops out!
BRIGHT AND BOLD COLOURS
Choosing the best colours for your logo can be difficult. Trying to decide what matches up and compliments the other parts of the
Creating a great graphic
Creating a great graphic is a combination of creativity, fonts, great colours and putting them all together.
Different Colours Will Attract Different Customers
Having a powerful colour scheme (colours that work great together) can help your logo or branding stand out and be more memorable for those who see it. A logo which is well thought out with a unique design and the right colour combination will be the one that customers gravitate towards and leave the best first impression. Now if you are trying to attract a specific type of customer, here are some examples of what certain colours represent and how they affect the decision making process of customers. Hubspot has a very interesting article on this topic. —-> Read about it here.
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